The 5 BIG Service Menu Mistakes for Salon and Spa Owners
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Description

Create a Service Menu That Will Convert Your Lookers Into Buyers


How to Avoid Making the 5 Big Service Menu Mistakes is a salon and spa management training course for those who want to learn how to create a great service menu for their beauty business in the form of a well-written and strategically presented Service Menu.


Your Service Menu is so much more than a simple price list. It's job is to convert your 'lookers' into 'buyers'.


Nothing more and nothing less!


It should entice your readers and prospective clients to select a service using influential service descriptions that will have them craving their first appointment in your salon or spa.


It's also an opportunity to educate them about your salon and what they can expect to receive when they come to visit.


A well written Service Menu is an essential marketing tool for any salon or spa owner who wants to increase their client numbers and position themselves as the experts in their area.


This short course will explain how to:

Improve your client attraction numbers

Increase conversion from lookers to buyers

Increase your sales and profits

Use your service menu as an effective marketing tool

Discover the importance of service positioning

Keep your prospects reading your menu


How to Avoid Making the 5 Big Service Menu Mistakes is a short course full of great information and ideas to help you build your business by attracting the very best clients!


Bonuses include:

Lifetime access to the course

Downloadable slide documents

Key Points download

$50 Gift Voucher

Course Completion Certificate


Why not jump in and get started today?



 

Reviews (5)

Thanks Pam for this excellent resource for salon owners. Your knowledge is broad and focused on the beauty industry which is not easy to find. You understand the market and difficulties salon owners face. Thank you.

by Emma Hendren

by Liliana Burtch

FABULOUS advice on all 5 key points Pam... Found myself sitting here nodding and nodding at each and every point. I pick up some service menus with all the clutter of the tiny lettering... OR... Dark gloss paper with purple or red font... THEN the fancy font... BUT, what about the menu that has next to nothing as far as services on it???? Thanks again Pam

by cathy pluis

Read more

Thanks Pam for this excellent resource for salon owners. Your knowledge is broad and focused on the beauty industry which is not easy to find. You understand the market and difficulties salon owners face. Thank you.

by Emma Hendren

by Liliana Burtch

FABULOUS advice on all 5 key points Pam... Found myself sitting here nodding and nodding at each and every point. I pick up some service menus with all the clutter of the tiny lettering... OR... Dark gloss paper with purple or red font... THEN the fancy font... BUT, what about the menu that has next to nothing as far as services on it???? Thanks again Pam

by cathy pluis

Very good points,outlining the simple things that only become so once they are explained.

by Tom Wallace

I just loved this course. I am gonna make some improvements in my salon menu. Thank you very much for sharing

by kulwant burji

Pam Stellema

Pam Stellema

Principal Beauty Biz Coach and Copywriter.

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.

Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse, and worked in my mother’s dress shop!

But getting back to the important stuff…

I opened my first salon in Brisbane which was a raving success, and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.

Finally I sold up my salon and have since mentored hundreds of salon owners, before adding industry specific copywriting to my repertoire.

During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket loads of business articles for industry magazines, over 30 coaching modules for salon and spa owners, and a few more e-books.

Now, I'm creating online courses to help salon and spa owners just like you to bypass the disasters and become a super-successful salonpreneur instead.


Phone me: 0431 975 515

Email me: Pam@SalonSavy.com.au

Visit my website: www.SalonSavy.com.au

Course Includes

7 Videos

1 Quiz

2 Texts

9 PDFs

1.0 hr

Course Curriculum

Introduction - How to Avoid The 5 BIG Service Menu Mistakes
05:41

Key Points Document

Mistake #1- The Menu is Impossible to Read
07:43

Mistake #2 There is No Policies and Etiquette Section
09:31

Mistake #3 Programs and Packages are Missing
07:38

Mistake #4 The Menu Layout is Disorganised
06:20

Mistake #5 Your Descriptions Focus on Features Instead of Benefits
08:51