The 5 BIG Service Menu Mistakes for Salon and Spa Owners
How to Avoid Making the 5 BIG Service Menu Mistakes


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Create a Service Menu That Will Convert Your Lookers Into Buyers

How to Avoid Making the 5 Big Service Menu Mistakes is a salon and spa management training course for those who want to learn how to create a great service menu for their beauty business in the form of a well-written and strategically presented Service Menu.

Your Service Menu is so much more than a simple price list. It's job is to convert your 'lookers' into 'buyers'.

Nothing more and nothing less!

It should entice your readers and prospective clients to select a service using influential service descriptions that will have them craving their first appointment in your salon or spa.

It's also an opportunity to educate them about your salon and what they can expect to receive when they come to visit.

A well written Service Menu is an essential marketing tool for any salon or spa owner who wants to increase their client numbers and position themselves as the experts in their area.

This short course will explain how to:

Improve your client attraction numbers

Increase conversion from lookers to buyers

Increase your sales and profits

Use your service menu as an effective marketing tool

Discover the importance of service positioning

Keep your prospects reading your menu

How to Avoid Making the 5 Big Service Menu Mistakes is a short course full of great information and ideas to help you build your business by attracting the very best clients!

Bonuses include:

Lifetime access to the course

Downloadable slide documents

Key Points download

$50 Gift Voucher

Course Completion Certificate

Why not jump in and get started today?


Reviews (1)

I just loved this course. I am gonna make some improvements in my salon menu. Thank you very much for sharing

by kulwant burji

I just loved this course. I am gonna make some improvements in my salon menu. Thank you very much for sharing

by kulwant burji

Pam Stellema

Pam Stellema

Principal Beauty Biz Coach and Copywriter.

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.

Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse, and worked in my mother’s dress shop!

But getting back to the important stuff…

I opened my first salon in Brisbane which was a raving success, and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.

Finally I sold up my salon and have since mentored hundreds of salon owners, before adding industry specific copywriting to my repertoire.

During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket loads of business articles for industry magazines, over 30 coaching modules for salon and spa owners, and a few more e-books.

Now, I'm creating online courses to help salon and spa owners just like you to bypass the disasters and become a super-successful salonpreneur instead.

Phone me: 0431 975 515

Email me:

Visit my website:

Course Includes

7 Videos

1 Quiz

2 Texts

9 PDFs

1.0 hr

Course Curriculum

Introduction - How to Avoid The 5 BIG Service Menu Mistakes

Key Points Document

Mistake #1- The Menu is Impossible to Read

Mistake #2 There is No Policies and Etiquette Section

Mistake #3 Programs and Packages are Missing

Mistake #4 The Menu Layout is Disorganised

Mistake #5 Your Descriptions Focus on Features Instead of Benefits